Skip to content

Kimberly-Clark and Greenpeace: A great agreement or greenwash?

August 6, 2009

kleercut-case-closed-430px-300x181By Deborah Fleischer, Green Impact

After years of being worn down by Greenpeace’s arsenal of corporate campaign tools,  Kimberly-Clark, the maker of Kleenex, Scott and Cottonelle brands,  announced yesterday stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products.

Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands.

See Triple Pundit for full article.

About these ads
No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: