Comments for Green Impact http://greenimpact.wordpress.com Shades of Green: Inspiring collaboration & green innovation Thu, 17 Sep 2009 02:09:47 +0000 http://wordpress.com/ hourly 1 Comment on Green Recovery: Go Green Boldly to Build Momentum by Brothersteve http://greenimpact.wordpress.com/2009/07/27/green-recovery-go-green-boldly-to-build-momentum/#comment-26 Brothersteve Thu, 17 Sep 2009 02:09:47 +0000 http://greenimpact.wordpress.com/?p=195#comment-26 Solid thinking. Solid thinking.

]]> Comment on Green Recovery: Go Green Boldly to Build Momentum by Why Clean Tech Start-Ups Should Bother Going Green : Ecopreneurist http://greenimpact.wordpress.com/2009/07/27/green-recovery-go-green-boldly-to-build-momentum/#comment-19 Why Clean Tech Start-Ups Should Bother Going Green : Ecopreneurist Tue, 25 Aug 2009 16:50:18 +0000 http://greenimpact.wordpress.com/?p=195#comment-19 [...] Recovery by Andrew Winston (see my review on this new [...] [...] Recovery by Andrew Winston (see my review on this new [...]

]]> Comment on Eight Tips for Getting Your Sustainability Project Off the Ground by sagecircle http://greenimpact.wordpress.com/2009/06/27/youre-a-sustainability-director-eight-tips-for-getting-your-sustainability-project-off-the-ground/#comment-10 sagecircle Sun, 28 Jun 2009 22:24:33 +0000 http://greenimpact.wordpress.com/?p=172#comment-10 Good post. In item #4 you mentioned engaging analyst relations (AR) as an internal partner. This is a great idea as analyst firms large (e.g., Gartner and Forrester) and small (e.g., Redmonk and Pike Research) have dedicated analysts covering green tech issues. AR is always in need of interesting new stories to tell the analysts, but rarely has the bandwidth to search out every potentially interesting activity within the company. To be truly effective working with AR, folks concerned with sustainability should be willing to use the analysts as sources of information, not just someone to tell your story to. When analysts perceived they are being engaged they are more likely to take an active interest in the vendor. Cheers, -carter j Carter Lusher, Strategist SageCircle, The Experts on the analyst ecosystem and AR best practices Good post. In item #4 you mentioned engaging analyst relations (AR) as an internal partner. This is a great idea as analyst firms large (e.g., Gartner and Forrester) and small (e.g., Redmonk and Pike Research) have dedicated analysts covering green tech issues. AR is always in need of interesting new stories to tell the analysts, but rarely has the bandwidth to search out every potentially interesting activity within the company.

To be truly effective working with AR, folks concerned with sustainability should be willing to use the analysts as sources of information, not just someone to tell your story to. When analysts perceived they are being engaged they are more likely to take an active interest in the vendor.

Cheers, -carter j

Carter Lusher, Strategist

SageCircle, The Experts on the analyst ecosystem and AR best practices

]]> Comment on Earth Week. Earth Decade!! by Topics about Communitys » Archive » Earth Week. Earth Decade!! http://greenimpact.wordpress.com/2009/04/22/earth-week-earth-decade/#comment-4 Topics about Communitys » Archive » Earth Week. Earth Decade!! Thu, 23 Apr 2009 00:15:59 +0000 http://greenimpact.wordpress.com/?p=96#comment-4 [...] Shades of Green placed an interesting blog post on Earth Week. Earth Decade!!Here’s a brief overviewEarth Week.  Earth Century!! Happy Earth Day!  The past week has felt like Mega Earth Week to me.  April 15 and 16th the Ceres conference was held here in San Francisco.  Their conference has always been one of my favorite green business conferences–it brings together investors, NGOs and businesses all working toward accelerating progress toward sustainability and green innovation. A highlight was a conversation between Robert Redford and Sally Osberg of the Skoll Foundation.  His ability t [...] [...] Shades of Green placed an interesting blog post on Earth Week. Earth Decade!!Here’s a brief overviewEarth Week.  Earth Century!! Happy Earth Day!  The past week has felt like Mega Earth Week to me.  April 15 and 16th the Ceres conference was held here in San Francisco.  Their conference has always been one of my favorite green business conferences–it brings together investors, NGOs and businesses all working toward accelerating progress toward sustainability and green innovation. A highlight was a conversation between Robert Redford and Sally Osberg of the Skoll Foundation.  His ability t [...]

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