Skip to content

Taking a stand on your water footprint

June 8, 2009

The following was just posted on MatterNetwork.com:

Taking a Stand on Your Water Footprint

We often hear sustainability defined by the mantra “people, planet, profit.”

Yet when it comes to water, it seems that the “people” portion of the equation has gotten short thrift. Globally, thousands of children die each day from drinking unsafe drinking water and 890 million people don’t have access to clean water.

In addition to the social justice aspect of the water issue, the other half of the equation is water supply. Yes, we have to deal with peak oil, but don’t forget about peak water.

Wednesday morning at Sustainable Brands 09’ the panel on water included two organizations tackling the water issue from different perspectives: Peter Cleary from LifeStraw and Tim Carey, Director of Sustainability from PepsiCo.

LifeStraw is a small water purification device that purifies 99% of virus and bacteria out of water and can be used affordably in rural areas that lack clean drinking water. The LifeStraw, which comes in Personal and Family models, meets EPA guidelines for microbiological water purifiers.

Not many companies can get away with linking poop and clean water in a marketing message, but Carey’s presentation included a video clip of cow dung being added to water before it is filtered and slurped up by willing volunteers.

Click here to read more…

Advertisements
No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: