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Green Impact Launches Quick Green Assessment

July 28, 2009

Green Earth WaveThe Quick Green Assessment

The Green Wave is Growing—Are You Ready?

Today, the smartest companies are saving money and driving innovation by integrating sustainability into their operations.

Is your company positioned to capture the benefits of going green?

Potential benefits include expanding market share by product differentiation, enhancing brand value by walking the talk, reducing risk by identifying potential issues before they hit and reducing operating expenses by implementing strategies that will save you money and improve environmental performance.

For Companies Just Getting Started

For companies just getting started going green, Green Impact has developed the Quick Green Assessment, a six-week program that will provide you a basic snapshot of where you currently stand, a deeper understanding of the environmental challenges and opportunities for your business and an initial set of recommended strategies that will save you money, encourage innovation and grow market share. Get started now and get your green strategy up and running.

Our Quick Green Assessment is perfect for companies feeling pressure from key customers to be more transparent about their environmental performance, but lack the in-house expertise to design and launch a green strategy. They want to get started, but don’t have the financial resources to make a big investment.

Quick Green Assessment

Based on a half-day cross-function meeting of key managers, one-day of meetings with employees, internet research, review of best practices and interviews with 12 stakeholders, the Quick Green Assessment covers four key strategic areas and delivers the following:

  • Green Assessment:  The obvious place to begin is to better understand your current footprint across your value chain and identify your most pressing environmental issues. We will identify emerging business risks and opportunities and help you prioritize potential investments.
  • Stakeholder Snapshot: Green Impact will also interview 12 thought leaders from NGOs, customers, suppliers, investors and impacted communities to providing a snapshot of what external stakeholders think about your company and the key issues to have on your radar screen.
  • Quick-ROI Strategies: We identify your “low hanging fruit”–quick wins that will drive quick-ROI, deliver green benefits and bolster your brand.  Key areas to focus on initially might include facilities, fleets, IT, packaging and waste.
  • Employee Engagement Strategy:  A great place to start integrating sustainability is to engage your employees.  The Quick Green Assessment includes recommendations for how to begin educating your employees and shifting your culture to promote innovative and cost-saving strategies.

Structure and Fee

The Quick Green Assessment is a six-week program with the following structure:

  1. ½-day kick-off meeting with cross-functioning internal team, including supplier management/purchasing, communications, PR, sales and marketing and strategic planning.
  2. 1-day of meetings with staff to obtain their input and perspectives.
  3. 2-week assessment phase of external stakeholder interviews.
  4. 2-week strategy phase where final results are summarized in a final report.
  5. Meeting to deliver final results and discussion of next steps.

Green Impact

Green Impact helps companies better understand their environmental footprint, strengthen relationships with their stakeholders, design new sustainability initiatives that make an authentic green impact and more effectively communicate about their successes and challenges.

President and founder Deborah Fleischer has been involved with green before it was chic. Since studying environmental studies in college, Deborah’s career has focused on environmental issues with experience in both the public and private sectors. She is an expert in sustainability strategy, stakeholder engagement, program development and written communications. Her education includes a Master in Environmental Studies from Yale University and a Master in Public Administration from the Harvard Kennedy School.

Deborah has successfully designed cross-sector partnerships linking companies such as Chevron, General Motors, Pacific Gas & Electric (PG&E), Southern California Edison (SCE), Disney, Arco, Bank of America, Wells Fargo and Passport Resorts with leading nonprofits, including the Earth Island Institute, Sierra Club, Natural Resources Defense Council (NRDC), Union of Concerned Scientists (UCS) and the Golden Gate National Parks Conservancy.

She has been a key player in designing and launching numerous successful green initiatives that resulted in innovative and enduring public-private organizations, including the California Environmental Dialogue, Sustainable Conservation, Curb Your Carbon and the Institute at the Golden Gate.

In addition to her own blog, she has written for some of the top green business web sites, including www.greenbiz.com, www.triplepundit.com and www.matternetwork.com.

For more information see www.greenimpact.com.

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