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Green Impact Sustainability Consulting

Green Impact: Helping Companies Go Green

Green Impact helps companies better understand their environmental footprint, strengthen relationships with their stakeholders, design new sustainability initiatives and more effectively communicate about their successes and challenges.

Deborah Fleischer, founder and president of Green Impact,  is a LEED AP with a Master in Environmental Studies from Yale University and over 20-years of direct experience working on sustainability-related challenges in both the public and private sectors. She brings deep expertise in sustainability strategy, stakeholder engagement, program development and written communications. In addition to her own blog Shades of Green, she has written for some of the top green business web sites, including, and

She has successfully launched cross-sector partnerships linking companies such as Chevron, General Motors, Pacific Gas & Electric (PG&E), Southern California Edison (SCE), Disney, Arco, Bank of America, Wells Fargo and Passport Resorts with leading nonprofits, including the Earth Island Institute, Sierra Club, Natural Resources Defense Council (NRDC), Union of Concerned Scientists (UCS) and the Golden Gate National Parks Conservancy. She helped start several successful green initiatives, including the California Environmental Dialogue, Sustainable Conservation and the Institute at the Golden Gate.

You can follow her occasional tweet @GreenImpact or contact her directly at

Ideal Clients

Our ideal clients are feeling pressure from key customers to be more transparent about their environmental performance, but lack the in-house expertise to design and launch a green strategy. Or, are market leaders in their industry being pressured by NGOs to green their supply chain, but lack a strategy for responding. Our clients need assistance developing a strategy, engaging stakeholders, designing new initiatives and/or communicating to their stakeholders.


Sustainability Strategy: Want to launch a green initiative, but not sure where to start? Green Impact integrates the input of internal and external stakeholders to develop customized strategies to meet your goals and deliver an authentic green impact. For companies just getting started, our Quick Green Assessment identifies your most pressing environmental issues, delivers a snapshot of the business challenges and opportunities they present, summarizes where your stakeholders stand on key issues and recommends sustainability initiatives to consider.

Stakeholder Engagement: When is the last time you sat down and had a real dialogue with your key stakeholders? Do you know what issues are important to them? Green Impact identifies your most relevant stakeholders and develops a strategy for engaging them that will build meaningful and ongoing partnerships. Be it your employees, customers, supply chain, regulators, NGOs or watchdogs, we design and facilitate cross-sector dialogues that bring together a diversity of perspectives, generating innovative ideas and stronger partnerships.

Program Development: Do you lack the in-house capacity or expertise to design and launch a new green initiative? Green Impact offers services in project management, program design, partnership development and oversight of web site production to support your new green initiatives.

Communications: Do you communicate consistently to your employees, external stakeholders and supply chain? A key component to an effective sustainability program is communicating both internally and externally about your efforts and results. From web content to blogs to marketing materials to technical white papers, we help you share your good news and challenges with stakeholders. We can also help you educate your employees and supply chain on important environmental issues.

Results We Deliver

Some of the results you can expect from our process of assess, engage, launch and communicate include:

  • Better understanding of your environmental footprint: We help you identify your key environmental impacts and the issues most important to your stakeholders.

  • Stronger partnerships with your supply chain and stakeholders: By proactively engaging your supply chain and stakeholders in an authentic dialogue, stronger partnerships can emerge.

  • Quantifiable results from green initiatives: We design innovative green initiatives that make a quantifiable bottom line impact. We helped the Marin Community Foundation launch a new school-based carbon reduction campaign, Curb Your Carbon, which to-date has been introduced in 24 Marin schools, canceling over 700 cars’ worth of emissions.
  • More effective communications: Be it web content, a blog post, a newsletter or a white paper that translates complex data into a completing story, Green Impact delivers effective communication pieces that educate and inspire your target audience.

Past Clients, City of San Francisco Department of Environment, Ecosystem Marketplace, The Natural Capital Institute, California Environmental Dialogue, Environmental Grantmakers Association, Marin Community Foundation, Sonoma Land Trust and Climate Protection Campaign.

Example Projects

California Environmental Dialogue (CED): Played a critical role in the design and launch of CED, a successful high-level policy dialogue that brings together corporate leaders from leading business, such as Bank of America, Disney, Chevron and PG&E together with governmental and NGO leaders. Raised $350,000 to support new initiatives related to transportation, air quality and habitat protection in California.

Marin Community Foundation: Took the lead in the design and implementation of a new school-based carbon reduction campaign called Curb Your Carbon, which was launched in 24 Marin schools, canceling over 700 cars worth of emissions.

Environmental Grantmakers Association (EGA): Researched and co-wrote with Joel Makower Sustainable Consumption and Production: Strategies for Accelerating Positive Change. Interviewed thought leaders from NGOs and companies such as Conservation International, Environmental Defense, Starbucks, McDonalds and Nike to identify best practices.


“I partnered with Deborah on a major research report several years ago and was duly impressed by her many abilities: to interview a diverse set of stakeholders, synthesize the information, conduct in-depth research, and think strategically about sustainability. Deborah is an all-around great asset who can provide value to any organization, company, or project.”

Joel Makower, Independent professional, author, journalist, and speaker

“Deborah Fleischer: principled, high-energy, productive, focused, knowledgeable, and collegial. She has worn many hats in all three sectors (public, private, and independent) thus she has a broad perspective that is seldom found in a consultant. Personality, professionalism, experience, and demonstrated results–how can she not rise to the top of your list?”

Michael Fischer, Executive Director, Consultative Group on Biological Diversity

Why Go Green?

Today, the smartest companies are saving money, catalyzing innovation and growing market share by integrating sustainability into their operations. Is your company capturing the benefits of going green? Here are some top reasons why going green is a vital business strategy:

  • Exceed customer and stakeholder demands: Companies are seeing an increase in demands for transparency from both customers and stakeholders who pay attention to green issues. Pressure is growing on suppliers to be accountable for their entire supply chain.  If you don’t respond to these new demands, you are at risk of losing market share.
  • Increase market share: A commitment to sustainability can also drive top-line revenues, catalyze innovation, attract the best and brightest talent and increase market share. Mainstream brands such as Clorox and PepsiCo report that despite the recession, their greener products are selling well. Clorox’s new Green Works products, introduced in January 2008, have become leaders in their respective natural cleaner categories, almost doubling the growth of the natural cleaning category in the first year of launch.
  • Slash operating expenses: A range of efficiency initiatives are available that can provide a quick payback (6 to 18 months) and improve the environmental performance of your facilities and operations. Intercontinental Hotels invested $400,000 to change light bulbs on their properties and saved $1.2 million over four months. DuPont recently invested $50 million in operational improvements and energy efficiency projects with a short 12-month payback, saving them $50 million each year and reducing their green house gas emissions by 45 percent from 1990 levels.

Writing Samples

Trainings and Certifications

  • LEED Accredited Professional, May 2009
  • Future Search Facilitation Training, Summer 2005
  • Center for Whole Communities, Whole Thinking Retreats, Summer 2004 and 2005
  • Harvard Law School, Month Long Negotiations Workshop, 1995
  • MIT Center for Organizational Learning, Workshop on Dialogue, 1995

Call to action

Contact Deborah at or call her at 415-302-2655, to learn more about how our Quick Green Assessment can get your green strategy up and running!

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